We’ve waited years for the right moment to  capture 33mm in Paris. This Spring, it arrived.

We always choose locations that capture the spirit of the collection, and with its classic Parisian details, this apartment was a dream come true.

This collection, more than any other, focuses on intricate details. We kept the frame simple to let them shine. 

After we captured the product images, the next task was the campaign video. We wanted a shot from the apartment looking down onto the street.

It took some patience, but we got the shot just in time.

After that, we took the shoot to the streets of Paris. Our main location for campaign/social content was the bridge from 'Inception', complete with a very dreamy view of the Eiffel Tower.

Little did we know, the pathway we shot on was named in honour of Jean-Paul Belmondo, one of our icons. Everything is meant to be.

No less than 10 seconds after wrapping, the tower started to sparkle. A magical moment.

Here's to a special crew and an iconic collection.

Love always,

33mm