As you might have seen, Spring 2025 is full of versatile pieces that you can throw in a suitcase for a last minute city break and never run out of looks.
When planning our collections, the location is a key part, not only for the aesthetics, but because it sets the tone for the whole mood of the collection.
So where is the perfect city break location you may ask. Our answer – Barcelona.
Mike, Ellie and Subin jumped on a plane with our photographer, Jay, to capture the goods.
Once settled and fuelled with caffeine, the team made their way to our beautiful location to meet our models.

We always shoot e-commerce and campaign images, but this time we had an amazing videographer to execute what is probably our best campaign video to date.
Even though we sure you’ll love this collection, we can’t wait to see it on you and hear your feedback <3
Love,
33mm